The ME residential complex in north Tel Aviv is a milestone for sizeable urban renewal projects; as mentioned above, it is the first Pinui-Binui project in Tel Aviv.
This beautiful complex of 3 towers was built on the first line of a bustling green park. The towers were built on the site of 6 buildings that were destroyed. The project is the first breakthrough in terms of pinui-binui in Tel Aviv and, to this day, constitutes an urban model for success and changing the face of the environment. The three 21-story towers, 270 housing units for each building of invested environmental development, instantly became a prestigious, well-kept, and sought-after area.